I’m going to begin by setting off the stage for why email subject lines are your first, and possibly most crucial, line of communication with clients. Think about it – in the veritable sea of emails, your subject line is the beacon that signals to clients, “Hey, this one’s worth your time.” You’re going to … Read more

I’m going to kick things off by stressing how crucial email marketing is in the freelancing world. It’s not just a tool to reach out and say, ‘Hey, I’m here,’ it’s a powerful means to drive business growth and forge lasting connections with your clients. You’re going to find out about identifying your target audience, … Read more

Let’s be honest, even the most well-crafted email is useless if it never gets opened. That’s where the magic of a compelling subject line comes into play. It’s the first thing your recipients see, and it can make or break your email’s success. Think of your email subject line as the headline of an article … Read more

I’m going to kick things off with a truth bomb: as a freelancer, your email list is a gold mine. It’s not just a bunch of names and email addresses; it’s your ticket to a community of people who are interested in what you have to offer. You’re going to find out about how having … Read more

I’m here to help you understand the landmines scattered throughout the world of email marketing. When well executed, email campaigns are a powerful tool for freelance marketers—they’re cost-effective, with a wide reach and potentially high ROI. But there’s a catch: it’s not just about blasting out emails; it’s about crafting strategic messages that resonate. You … Read more

I’m going to walk you through what a freelancer portfolio is and why it’s so pivotal for your career. Think of it as the key that unlocks the door to new opportunities. It’s not just an assortment of your previous work; it’s a carefully curated collection that showcases your skills, experience, and creativity. It’s the … Read more

I’m going to kick things off by giving you a lay of the land when it comes to freelance marketing in Ohio. It’s not just about understanding the universal principles of self-promotion; it’s also about grasping the seasonal trends, local economies, and community vibes unique to the Buckeye State. Ohio offers a diverse market with … Read more

I’m going to walk you through what Social Media Return on Investment (ROI) entails, especially if you’re a freelancer. This isn’t just about knowing your profits versus your expenses; it’s also about understanding the value of your brand and time. You’re going to find out about why it’s vital to measure the effectiveness of your … Read more

If you’re navigating the competitive waters of freelance marketing, you’re well aware that building a strong personal brand is crucial. It’s the beacon that draws clients to your shore, and without it, you’re just another boat in the sea. So, I’m going to guide you through some social media tool essentials that can transform your … Read more

I’m going to kick things off by exploring the definition and pivotal role of storytelling in the dynamic world of content marketing. At its core, storytelling is an ancient art form, one that’s been pulling people in around campfires for millennia. But when you inject it into content marketing, it’s not just about beguiling tales; … Read more